AMAkids education franchiseBuild with AMAkids in the way that fits your business.

Open your own learning center, add our programs to an existing school, or develop the network in your region.

Ready-to-use methodology · team training · learning platform · CRM

Explore partnership models
Children learning together at a classroom table
LearnThinkGrow
ALearning experiences
for the next generation
AMAkidsat a glance
100,000+students
800+centers
20+countries
12years in education

A useful first step

Explore the AMAkids partnership models

Get the short presentation with the partnership formats, learning programs and launch foundations.

Why AMAkids

Learning that opens up potential.

01

Our mission

Unlock children's intellectual potential through engaging learning experiences.

02

Our goal

Help children build skills, confidence and curiosity as they learn and grow.

Choose your path

Three ways to partner

Start with the model that matches your experience, goals and local market.

Children working on an AMAkids learning activity01

For independent founders

Single-Unit

Build a center from the ground up.

Start an AMAkids center with a recognized name and an established learning model.

Benefits & conditions

Why choose this model

  • Launch under the AMAkids brand and a proven framework.
  • Start with a ready methodology, materials, platform and team training.
  • Build a dedicated center with an established identity.

What to plan for

  • Choose premises and recruit a teaching team.
  • Lead local marketing and day-to-day center operations.
  • Investment and commercial terms are tailored to your market.
Educators collaborating around a laptop02

For existing schools

School Partnership

Add a program.

Build on the students and location you already have, using a ready methodology and a prepared teaching team.

Benefits & conditions

Why choose this model

  • Build on your existing audience and premises.
  • Introduce a proven teaching methodology without creating a course from scratch.
  • Start with selected programs and expand your offer over time.

What to plan for

  • Prepare teachers for the selected programs.
  • Promote the new offer to your existing audience.
  • Terms depend on the program selection and scope.
Education partners discussing a regional plan03

For regional network builders

Master Franchise

Secure a territory. Build a network.

Grow AMAkids across a defined territory through your own centers and a sub-license partner network.

Benefits & conditions

Why choose this model

  • Apply for exclusive development rights in an available territory.
  • Grow a sub-license network and build recurring income as it expands.
  • Develop your own centers alongside the partner network.

What to plan for

  • Recruit, prepare and support local partners.
  • Lead regional marketing and network development.
  • Territory availability, exclusivity and terms are agreed individually.

Availability, scope and terms depend on the country and partnership model.

The learning offer

Our programs

Programs are available online and offline.

Abacus learning material
Online & offline

Mental Arithmetic

A structured course using abacus-based and mental calculation exercises to develop children's learning skills.

Ask about this course
English learning material
Online & offline

English

An engaging English program designed around communication, projects and learning together.

Ask about this course
Digital learning platform shown on a laptop and phone
A clear foundation for your launch

Partner foundations

Practical tools to get started

A ready-to-use teaching package, focused training and ongoing technical and operational support help your team prepare to deliver the selected AMAkids programs.

01

A complete teaching package

Lesson plans, game guides, homework instructions, textbooks, lesson presentations and other course materials.

02

Training for your team

Course-specific training prepares teachers to use the methodology, materials and learning platform.

03

Platform access & ongoing support

Use the AMAkids platform and its features, with technical and operational guidance as you set up and run your program.

Brand and launch guidanceThe AMAkids brandbook and basic guidelines help you present the program consistently. Local marketing and day-to-day operations are led by the partner.

The learning experience

Tools that keep children moving forward

Digital practice, visible progress and recognition help make learning engaging between lessons.

Digital platform · Student motivation

Learning that feels like a game

The platform supports practice between lessons and gives each child new tasks and goals. Progress statistics, a reward system and game-style challenges help children see what they have achieved and what they can try next.

↗
Progress statisticsMake learning milestones visible
★
Goals & rewardsRecognize effort and achievement
▶
Game-style practiceTurn regular practice into a challenge
Explore the platform and student learning experience · 1:16

Mobile application

Students can continue practicing and engaging with learning beyond the classroom.

Textbooks with augmented reality

Printed learning materials are complemented by interactive augmented-reality experiences.

Methodical materials

Course materials give teachers a structured foundation for delivering lessons.

A tool for the business owner

Organize your center with AMAkids CRM

Keep the moving parts of your center in view: manage branches and student records, organize schedules and groups, set pricing and review performance statistics—all in one CRM.

Take a quick look at the interface and selected features in the video.

A quick look at the AMAkids CRM · 0:36

Visible progress

Early results. Room to go further.

With regular lessons and practice, children may begin calculating mentally within their first month. They can then build speed and confidence and progress toward more demanding modes. Progress depends on age, starting level and lesson regularity.

Double Power · advanced mental arithmetic
01 / ADVANCED MODE

Double Power

The student solves two different examples mentally at the same time. It is a vivid demonstration of how practice can lead to more complex challenges.

Caesar · a stage demonstration of advanced skills
02 / SKILLS ON STAGE

Caesar: calculation with focus

Caesar combines fast mental calculation with other actions that require concentration. It demonstrates how students can sustain focus while taking on a demanding mental task—a skill some learners even bring to television talent shows.

A community of achievement

Learning has a stage of its own.

AMAkids and our partners regularly host major international events where students can meet, compete and celebrate their progress. The Academy also holds annual online tournaments, open to students around the world from home.

International Mental Arithmetic Olympiad · 2025
Highlights from the 2025 international competition
AMAkids World Cup 2024 students celebrating at an awards ceremony
AMAkids World Cup · 2024
Students and families gathered at the AMAkids World Cup 2020
AMAkids World Cup · 2020

Partnership terms

A Partnership Model Tailored to Your Market

Every market is different. That is why AMAkids develops partnership proposals based on the local business environment, the scope of cooperation and the partner’s development plans.

Whether you are planning to open an educational center, introduce AMAkids programs into an existing business or develop a network in your region, we work with you to identify a suitable partnership model.

Your market, your plan

What Shapes Your Partnership Proposal?

Depending on the proposed model, we consider:

  1. 01
    Market potential

    Local demand, target audience and competitive landscape.

  2. 02
    Partnership scope

    Selected programs, territory and planned scale of operations.

  3. 03
    Development plans

    Launch priorities and the intended pace of growth.

  4. 04
    Local business conditions

    Relevant market characteristics and requirements for operating in your country.

Planning your finances

What to include in your budget

Start with two groups of costs. Which ones apply depends on your country, partnership model and the resources you already have.

Before and during launch

Launch costs

  • AMAkids partnership: initial or license fee for the selected model; training and certification if charged separately.
  • Business setup: registration, required licenses, permits and legal or accounting services.
  • Premises and equipment: rent deposit, renovation, furniture, classroom equipment and technology.
  • Local readiness: localization, additional materials and technical setup where needed.
  • Opening the doors: initial marketing, staff recruitment and pre-opening preparation.
After opening

Recurring operating costs

  • People: teacher, administrator and other staff compensation.
  • Premises: rent, utilities, internet, maintenance and cleaning.
  • Running the business: taxes, accounting, supplies and equipment upkeep.
  • Local promotion: ongoing advertising and community outreach.
  • Partnership payments: royalties or other recurring AMAkids fees where applicable under your agreement.

An existing school or center may already have premises, staff or equipment. Adding a program can therefore focus on team preparation, localization, technical setup and local promotion instead of fitting out a new space. We tailor the estimate to what you already have.

Request a financial model for your country and format

Share your market, chosen partnership model and development plans. Our team will discuss a tailored estimate and the practical requirements for your project.

How to move forward

Start with your country and your goal.

01

Choose a model

Tell us whether you want to open a center, add a program or develop a regional network.

02

Discuss your market

Share your country, existing resources and the programs you are interested in.

03

Clarify the conditions

Review availability, scope, training and market-specific commercial terms with the team.

Frequently asked questions

What partners usually want to know.

Clear answers about AMAkids programs, choosing a partnership model, preparing your team and estimating local costs.

AMAkids & learning

What makes AMAkids different from other education franchises?

AMAkids combines a structured teaching methodology with a flexible program portfolio, a digital learning platform and a built-in motivation system. Interactive practice helps make progress visible early, while the partner can shape the offer to the local market.

What skills do children develop through AMAkids programs?

The methodology aims to support the balanced development of both brain hemispheres. Across the programs, children practice attention, focus, processing speed, visual thinking and memory—skills they can use at school and in everyday life.

What age groups are the programs designed for?

The programs cover ages 4 to 16: Mental Arithmetic for ages 5–16, English for ages 4–14 and Memorika for ages 7–16. Groups are formed by age, and English courses are also matched to students’ current language level.

Can I start with one program and add more later?

Yes. Depending on the market and agreement, you can begin with a selected program and expand your offer later, or discuss a broader package from the start.

What teaching materials are included?

The ready-to-use teaching package includes lesson plans, guides for educational games and homework, textbooks, lesson presentations and the other course materials needed to prepare and deliver classes.

Which languages are available, and who handles localization?

The platform is available in more than 15 languages, with additional localization possible. Partner and teacher training is delivered online in English or Russian. AMAkids localizes the platform and app; the partner adapts selected programs and trainer materials when a new local language is needed.

What can I review before signing an agreement?

You can request a platform demonstration, trial access to the student interface and games, examples of teaching materials and a concise course outline.

Partnership & launch

Which partnership model fits my plans?

Single-Unit is for opening your own AMAkids center. School Partnership adds selected programs to an existing school or education business. Master Franchise is for developing an available territory through a partner network. Availability and scope are agreed for each market.

Do I need education, business or franchise experience?

Previous experience is not a requirement, though it can be useful. AMAkids provides training for the selected programs and helps you understand the launch process. The most important starting points are motivation, initiative and readiness to lead the project.

Can my current teachers deliver AMAkids programs?

Yes, after completing the relevant AMAkids training. Training is delivered online in English or Russian, and certificates are issued for the completed course.

What tools and support does AMAkids provide?

Partners receive the brandbook and basic guidelines, a ready-to-use teaching package, training and access to the AMAkids platform. Ongoing technical and operational support is available within the agreed partnership scope. Local marketing and day-to-day business operations remain the partner’s responsibility.

What premises and equipment does a center need?

Requirements depend on the model and local regulations. A dedicated classroom should provide a comfortable learning environment and the necessary teaching equipment, such as a board, screen, teacher’s computer and demonstration abacus. A reception or waiting area may also be useful.

How long does it take to launch?

A new center typically takes around 3 to 6 months to prepare and open. An existing location, audience and team can shorten the process. The actual timeline depends on local requirements and teacher preparation.

Territory & operations

Can I apply for a territory where AMAkids does not yet operate?

Yes. We consider applications in new markets and in countries where AMAkids is already present. Existing rights and partner coverage are reviewed before confirming the available model and territory.

Is territorial exclusivity available?

Exclusive rights may be considered for an available territory after a market review and agreement on a development plan. The territory, responsibilities and conditions are agreed individually.

Can an existing school keep its own branding?

Yes. A school adding AMAkids programs may retain its own brand. AMAkids teaching materials and the platform remain standardized; a dedicated AMAkids center follows the AMAkids identity.

Who is responsible for local marketing and daily operations?

The partner leads local promotion, staffing and day-to-day operations. AMAkids provides the brandbook, basic brand guidelines, training and the technical and operational guidance agreed for the partnership.

Costs & agreement

What costs should I include in my budget?

Plan for launch costs such as the initial AMAkids payment, training if charged separately, business registration, premises and equipment, localization where needed and launch marketing. Recurring costs may include salaries, rent and utilities, taxes and accounting, local marketing, supplies, maintenance and any applicable AMAkids royalties.

Can AMAkids prepare a financial estimate for my market?

Yes. We can discuss an individual estimate based on your country, partnership model, existing resources and planned scope. There is no single financial model for every market, and an estimate is not a guarantee of business results.

How are local prices and discounts set?

Pricing is adapted to local market conditions and agreed within the partnership framework. Discount policies and their treatment in royalty calculations are clarified for the specific agreement.

How long is the partnership agreement?

Agreement terms are discussed for the selected model and market. AMAkids agreements are commonly signed for three years; a one-year trial term may also be considered. Renewal, termination and any transfer of rights follow the signed agreement.

About the AMAkids Education Franchise

AMAkids is an international children’s education network with more than 100,000 students and 800+ learning centers across 20+ countries, built through 12 years of experience in children’s education.

AMAkids offers three ways to build an education business: open a dedicated learning center, add selected AMAkids programs to an existing school or academy, or develop the network across an available territory through a Master Franchise.

Partners work with structured teaching methodologies, learning materials, team training, a digital learning platform and AMAkids CRM. The partnership model, available programs, territory and commercial terms are adapted to the specific market.

Franchise Guides & Resources

Practical guides for entrepreneurs and education businesses on choosing a franchise, opening a learning center, building stable operations and preparing for growth.

Explore all Franchise Guides & Resources

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